Saturday, September 11, 2010

How can Starbucks Survive?

That I don't often post here should tell you something, but tonight I have some fresh sucky service to report.
We went out to a movie tonight, to see the new Resident Evil installment. It was just the wife and myself, so we thought, why not just go to a coffee shop and sip a decaf together? We don't know a lot of places in Wake Forest, and anyway there was a Starbucks next to the theater on Common Oaks drive, so there we went.

Well, it was packed with college students. Apparently the local seminary students like the place, so that was a bad sign right off: at 9pm on a Saturday night, there was nowhere to sit. We ordered two decafs anyway, and waited.

And waited.

And waited.

And waited.

And while we were waiting, we wondered, "How in the WORLD can Starbucks survive as a company when it takes THIS LONG to serve a couple of decaf coffees?". And three people who ordered after us got served, while we waited.

We peered over the tall counter in the cramped storefront. The clerk was pouring what turned out to be lukewarm water into the tops of two drip filters. And he waited. And waited. Then he poured some more. And waited. And while he waited, he served three other customers. While we waited too.

Our eyes rolled. "The coffee better be good," we hoped. After waiting for what seemed like ten to fifteen minutes, we got our coffees. Then we fixed it, and walked down the street to the (now closed) Brueggers, which had outdoor seating. And we sat, drank, and were disappointed. The coffee tasted off somehow, like the water was skunky or the cream a bit too old. Anyway, it was not good coffee. We threw it out and left.

So, next time you're in Wake Forest, don't bother going to the Starbucks at the Common Oaks shopping center. You may be disappointed too.